A strong voice mail message

Voice mail may be on the way out, replaced by email, texting, and social media, but it is still important to have a strong and enthusiastic voice mail greeting, especially if you are a sales person. I always liked my friend Tom Davin's voice mail, when we were first tennis buddies a number of years ago in Nashville, TN. At the time, Tom was a Regional Manager for Taco Bell, and I believe his message started: "It's a terrific day at Taco Bell . . ." 

Tom later became CEO of Taco Bell. I am sure his rise to the top was for many reasons beyond his enthusiastic voice mail compellation, but it goes to show that a little something beyond the normal can be an important way to set yourself apart from the crowd.

I have borrowed Tom's strategy through the years and my family likes to remind me of these various greetings:

• It's a magnificent day at Milestone . . . 
• It's a beautiful day at Balfour . . .
• It's a super day at Salient Systems . . .
• and now (soon to be) . . .
• It's an awesome day at Autodesk . . .