Feel the Steel

Feel the Steel in Chapel Hill:

When Carolina claimed the ACC regular season championship last weekend, with their 81-67 win over Duke, one of the many 'highlights' for UNC fans was the first few minutes of the game. The tradition in Chapel Hill, is the seniors always start on 'Senior Night' and typically play until the first dead ball. In this case, those seniors included several members of the now famous 'Blue Steel'.

"What began as nickname for the six walk-ons in practice has morphed into a cult following, as the players are called Blue Steel by the Smith Center announcer, hear Blue Steel chanted by the student section, have over 4,500 followers on Twitter and are now selling Blue Steel t-shirts for charity." (The Herald Sun)

Check out Blue Steel on Twitter to get the full scoop. A great example of  unintended consequences in marketing and illustrates how strong of a brand that is 'Carolina Basketball' when the end of the bench guys can create an identity that sells t-shirts to help a charity.

They also took it to the Dukies. Final score: Blue Steel 3 - Blue Devils 0! And it could have easily been 7-zip. churnOn Heels!