Likability: Right brain, Left brain, Golden brain

The Golden Brain:

Yesterday, I referenced Daniel Pink's book, A Whole New Mind - Why Right-Brainers will Rule the Future. I started thinking about the difference in the right brain (our creative, imaginative side) versus the left brain (our logical, thinking side) and how this applies to likability and selling. I asked my eleven year old daughter if she was aware of the difference between her left brain and her right brain? She told me she recently took a test and the test determined she was both right and left brain dominant, and thus she had a golden brain! Go Lucy!

I once had a business coach who stressed that everyone has a 'heart or emotional side' of their body, versus a 'mind or intellectual side' of their body and that we need to know how we interact with others when we are standing (or sitting) to someone's right versus to someone's left. (Everybody is not wired the same, so some people are prone to react emotionally when on the right, and others are prone to act emotionally when on the left, and so forth.) It is important to understand these differences and to appreciate that we are all wired in our own unique way.

Then there is the common belief that our left brain controls our right side, and our right brain controls our left side. I believe that is also medically correct? So that is a lot to think about when on a sales call, or in a presentation room, or at a business dinner. If you are a champion sales person, you do think about these things (maybe intuitively), because you have learned how to leave people feeling good about you, regardless of whether you are on their left or their right!