ELU Squared: Do what you love and know it well

ELU to the power of two

It is time to transition to the bottom row of the ELU Squared selling pyramid and the fourth of The Six Characteristics of the Champion Sales Professional – Love. We have discussed how energy management is the most important of all, because without effective energy management one can not consistently perform at a championship level in the other areas. We have discussed the importance of enthusiasm, and how we can learn 'to speak the language of enthusiasm'. Lastly, we focused on likability in the sales process and the 'old school' philosophy that people buy from people they like. For the rest of this week, we will begin to answer the question, 'Do you love what you do and do you know it well?' More churn on love (and knowledge) tomorrow.