Urgency - Let it rain, let it rain

Forefront Austin

This week on 'The Churn' we have been discussing the word 'urgency' and the idea that a champion sales professional knows how to apply urgency, even when it may not be present. This is how the pros move prospects through the pipeline, from initial contact, to a strong relationship, to a closed sale. They find ways to make the building of the relationship urgent, without being overbearing. And they find reasons why the prospect will benefit from their product or service and they put those reasons front and center.

This concept of 'urgency – even when urgency may not be present' works in another way for those of us in Central Texas, as it relates to our water supply. We have been under drought conditions for several months. Since we finally got some rain this week, I want to point my readers to some great material over at Forefront Austin. Forefront is one of my consulting projects and is a unique Austin business on a mission to make our community stronger, by helping engage our citizenry around important issues.

This months 'big question' is "What is the biggest environmental challenge Central Texans need to address in the next ten years?" As you might imagine, it is time to get 'urgent' about our water usage. I especially commend this article, titled Ten Steps to Conserve Land and Water. If you enjoy what you learn at Forefront Austin, be sure to sign up to receive our monthly distribution. Next months topic will be education and youth. How will generation Z change Austin?